The Storyteller Behind the Design
I see myself as a creative designer and storyteller. Every project I take on begins with one simple question: why does this matter?
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​At the core of my design philosophy is strategy, the foundation that guides every creative decision. My process starts with research to uncover insights, define purpose, and shape the direction. I believe design is not just about what looks good, but what makes sense.
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​Project management is one of my essential tools. It ensures every idea is executed with clarity, collaboration, and precision, turning creative vision into tangible results. Technology, like AI, is another key part of my toolkit, helping me bring stories to life in new and innovative ways.
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​Emotion is the heart of good design. It’s what connects people to ideas and turns a message into an experience they can feel and remember.
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​And finally, visual design is the bridge that connects strategy, research, technology, and emotion, transforming ideas into experiences that inspire and engage.
Strategy
​Emotion
​Project Management
Technology​
Visual Design
The Essence of My Design Philosophy
Experience
Jan. 2022 - Sep. 2025
Oracle
Creative Experience Manager
Led the visual design of sales campaigns from research and strategy through creative execution, contributing to an average of $84M in sales revenue. Designed and managed internal Oracle events, including the North America Sales Meeting, resulting in a 46% year-over-year attendance increase.
Creative Lead
Lead and collaborate on creative strategies that drive $23M+ in annual sales, delivering impactful designs across digital, UX/UI, motion, environmental, and print media. Known for translating ideas into engaging customer experiences and mentoring teams to foster innovation and creative excellence.
Jul. 2014 - Jan. 2022
Daikin
Sr. Multimedia Designer
Transformed complex content into engaging visual stories and presentations for Daikin North America. Collaborated with executives to craft data-driven narratives, designed impactful marketing visuals and dashboards, and led presentation training to elevate sales performance.
Presentation Designer
Designed and produced high-quality marketing materials and trade show visuals aligned with brand strategy. Created logos and illustrations, managed projects with stakeholders, and developed templates to streamline marketing team efficiency.
Mar 2010 - Jun 2012
CMA CGM
Graphic Designer/ Marketing Communications Specialist
Drove a 30% freight volume increase through strategic marketing and social media campaigns, designed promotional materials, and supported sales with impactful presentations across the Asia Pacific region.
